Mirrorless Camera Olympus OM-D E-M1 Mark II body

Sony A7 III is the winner of the prestigious TIPA (2018) award for the best mirrorless full frame camera. Thanks to the fusion of perfect image processing and high speed of operation in a small body, the A7 III model provides performance, precision and flexibility that allows you to work in all conditions.

A new version of the 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher. The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration. Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

AF performance is improved using the same AF advancements as in the A9 and applying it optimally. Once the A7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. This camera features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus. Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed. Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.

The A7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.

As well as new capability of recording stunning 4K movies2 through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35 mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35 mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.

Box includes:

• Sony A7 III
• AC-UUD12 AC Adapter
• ALC-B1EM Body Cap
• Accessory Shoe Cap
• Eyepiece Cup
• Micro-USB Cable
• NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• Shoulder Strap
• User Manual